Ella Güdel
Album Identity & Promotional Design
C o n c e p t
The visual identity for Ella Güdel’s debut album, Sweetbitter, was developed to reflect the character of her music across print, digital, web and merchandise. The challenge was capturing the album’s softness and emotional complexity without losing its edge
i n s i g h t
Research into Ella’s music, influences and lyrics kept coming back to the same contrast: intimacy and loss, vulnerability and strength, holding on and letting go. That tension became the starting point for the visual concept.
s o l u t i o n
The concept centred around a dark tulip at the end of its bloom, its petals beginning to fall away. It became a metaphor for the beauty and vulnerability of loving something while also letting it go. A muted palette, delicate typography and fragmented botanical elements carried that idea through the EP artwork, press kit, website, merchandise and promotional graphics.
r e s u l t s
The result is a cohesive visual identity that gives Sweetbitter its own recognizable world. Each piece feels connected to the EP while still working naturally within its own format.
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