Wild Root Collective
E d i t o r i a l
C O N C E P T
Wild Root Collective reimagines the traditional seed catalogue through a warm, contemporary identity rooted in the character of heirloom gardening. Bold botanical illustrations, earthy colour, playful typography and generous negative space create an approachable editorial style while giving each seed category its own visual personality. The identity centres around a custom root-inspired mark, reinforcing the brand’s connection to heritage, growth and the natural world.
P R O D U C T I O N
Designed in Adobe InDesign for both print and digital distribution, the eight-page catalogue was built using a structured editorial system of master pages, paragraph styles, page numbering and table styles. The layout organizes extensive product information into a clear hierarchy while maintaining consistency across categories. Final deliverables included press-ready artwork with bleed and imposition, along with an accessible interactive PDF featuring labelled form fields, alt text and appropriate colour contrast.